Open to work 3rd Year CS Student
Ramuel
De Luna
Meta Ads Media Buyer · CRM Automation · App Builder
95.5% Best CPL Drop Fulldome Pro
3+ Campaigns Run Full-funnel
473 Leads · Fulldome 4.5 months
2,264 Leads · Soulful vs 8 prior
01
Summary
Results-driven Meta Ads media buyer with 1.5+ years of hands-on experience across home renovation, high-ticket coaching, and international B2B events. Specialises in campaign architecture, CRM automation via GoHighLevel, and Conversion API setup. Currently in 3rd year of a CS degree. Built CampVault — a client management app for freelancers — from scratch.
02
Work Experience
95.5% CPL Reduction ฿834.95 → ฿37.45
473 Leads Generated in 4.5 months
756K+ Impressions from 25K baseline
Scaled Fulldome from ฿3,339 in total historical spend to over ฿186,000 managed — and cut CPL by 95.5%.
- Supported senior media buyer Adam in auditing and rebuilding the remarketing campaign — reducing CPL from ฿834.95 to ฿37.45 (95.5% reduction)
- Contributed to building the Cold Traffic Campaign Primary from scratch — the first prospecting campaign Fulldome Pro had ever run on Meta
- Managed audience segmentation: 180-day website visitors, FB/IG page engagers, and ad engagers as retargeting layers
- Phase 1 (Oct–Dec 2025): 171 website leads. Phase 2 (Jan–Feb 2026): 302 website leads, 302K+ impressions
93.7% CPL Reduction €118.30 → €0.29
25 Campaigns Built up from 6 total
2,264 Leads Generated vs 8 in 3 years prior
Generated 2,264 leads for a client who had only 8 leads tracked across 3 entire years.
- Identified Traffic objective campaign burning €320.98 for a single landing page view — rebuilt using Leads objective
- Reduced CPL from €118.30 to €0.29 (retargeting) and €7.49 (cold ABO) — a 93.7% reduction
- Built 25 campaigns (up from 6): ABO prospecting, retargeting layers (page engagement, video view, email list CAs)
- Configured GoHighLevel CRM with Unbooked, Booked, and Rebook automated follow-up sequences
- Installed Meta Pixel + Conversion API (CAPI) for accurate server-side lead attribution
1,375 Leads in 3 Days campaign ended early
₱9.88 Cost Per Lead $0.17 USD equivalent
6.50% Best CTR No Interest targeting
1,375 leads in 3 days at ₱9.88 CPL — campaign was stopped early, not from poor performance.
- Designed and launched a full cold lead gen campaign for a high-ticket online course (₱9,999 enrollment fee)
- Built 70 ad sets using Lookalike Audiences (LLA 1–10%) across 6 custom audience seeds
- Set up Messenger conversion flow collecting email, first name, and last name via automated template
- Best audience: No Interest targeting (349 leads, ₱8.40 CPL, 6.50% CTR). Best placement: Facebook Reels (886 results)
$14.77 CPL Month 1 down from $121.57
$121.57 Historic CPL 3-year account baseline
5 Campaign Types running simultaneously
Inherited a 3-year account with a $121.57 CPL. Cut it to $14.77 within the first month.
- Audited 3-year-old account with only 8 total Facebook leads at $121.57 CPL across its entire history
- Launched Cold Messenger ABO, Instant Form Lead Campaigns (CBO and standard), and PPE simultaneously
- Reduced CPL from $121.57 to $14.77 per messaging conversation within the first month
03
Skills & Tools
Meta Ads
Campaign StrategyABO / CBO StructureAudience SegmentationLookalike AudiencesConversion API (CAPI)Pixel SetupCreative TestingAd Set Kill Methodology
CRM & Automation
GoHighLevelPipeline SetupAutomated Follow-Up SequencesZapiern8n Workflow AutomationMake.comSysteme.io
Tracking & Analytics
Meta PixelConversion API (Server-Side)UTM SystemsGA4 BasicsDataset ID Setup
Development
React 19TypeScriptFirebaseTailwind CSSAstroNode.js / Express
Soft Skills
Detail-OrientedAnalytical ThinkingFast LearnerProactive CommunicatorResults-Focused
Tools
Meta Ads ManagerMeta Ad LibraryGoogle SheetsGoHighLeveln8nZapier
04
Education
Bachelor of Science in Computer Science
3rd Year Undergraduate · 2022 – Present
Full-time CS student with hands-on experience running real growth campaigns. Morning classes, evening campaign monitoring. My CS background gives me a code-level understanding of attribution, tracking, and custom tooling — which lets me build what others can't.
Certifications & Credentials
Facebook Media Buyer Masterclass Internship
Dearly Plinky Llamzon · Mentor
May 16, 2025
View Certificate → 05
Project
CampVault
LiveClient Management App for Freelancers
- Built a full-stack web app from scratch using React, Firebase, and Tailwind CSS
- Core features: creative approval workflow, ad copy management, live campaign tracker
- Designed to solve the fragmented workflow problem for freelancers managing multiple client campaigns
- Publicly accessible — requires account creation at campvault-f708d.web.app
Tech Stack
React 19TypeScriptFirebaseFirestoreFirebase AuthTailwind CSS
Open to Opportunities
Ready to turn ad spend into actual revenue?
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