Professional Summary
Results-driven Meta Ads media buyer with 1.5+ years of hands-on experience across home renovation, high-ticket coaching, and international B2B events. Specialises in campaign architecture, CRM automation via GoHighLevel, and server-side Conversion API setup. Currently in 3rd year of a CS degree. Built CampVault — a client management app for freelancers — from scratch.
Work Experience
Meta Ads Media Buyer (Junior) Oct 2025 – Present
Fulldome Pro · International Events Brand
95.5% CPL Drop
473 Leads
756K+ Impressions
- Rebuilt remarketing campaign cutting CPL from ฿834.95 → ฿37.45 (95.5% reduction) in 4.5 months
- Built the first cold prospecting campaign Fulldome Pro ever ran on Meta from scratch
- Managed 180-day retargeting layers (website visitors, page engagers, ad engagers) generating 473 leads
- Scaled account from ฿3,339 historical spend to ฿186,000+ managed
Meta Ads Media Buyer Sep 2025 – Present
Soulful Selling (Frans Francis) · High-Ticket Coaching
93.7% CPL Drop
2,264 Leads
25 Campaigns
- Generated 2,264 leads for a client who had only 8 leads across 3 entire years prior
- Reduced CPL from €118.30 to €0.29 (retargeting) and €7.49 (cold ABO) — 93.7% reduction
- Built 25 campaigns from 6: ABO prospecting, video view, page engagement, and email list CAs
- Configured GoHighLevel CRM with automated Unbooked → Booked → Rebook follow-up sequences
- Installed Meta Pixel + Conversion API (CAPI) for accurate server-side lead attribution
Meta Ads Media Buyer (Intern) Mar 2025
Dearly Plinky · Facebook Media Buyer Masterclass
1,375 Leads / 3 days
₱9.88 CPL
6.50% Best CTR
- Designed and launched full cold lead gen campaign for a ₱9,999 high-ticket course — 1,375 leads in 3 days
- Built 70 ad sets across Lookalike Audiences (1–10%) using 6 custom audience seeds
- Best performer: No Interest targeting (349 leads, ₱8.40 CPL, 6.50% CTR)
Meta Ads Media Buyer Mar 2025
Home Renovation Agency · Local Service Client
$14.77 CPL Month 1
$121.57 Historic CPL
- Inherited 3-year-old account with $121.57 CPL across its entire history — cut to $14.77 in month 1
- Launched Cold Messenger ABO, Instant Form CBO/Standard, and PPE campaigns simultaneously